OMV is modernizing its retail network appearance in CEE introducing new brand identity

• Rebranding process will be carried out in around 1,000 filling stations in 7 countries over the next 3 years
• The new brand identity actively supports OMV's retail marketing strategy: preferred partner for sustainable mobility solutions today and tomorrow
• Forward for Good: New OMV corporate identity with a focus on sustainability and circularity

OMV is taking the next step and driving forward its transformation: the new corporate identity is being revamped in the coming three years in seven countries – Austria, Romania, Hungary, Slovakia, Czech Republic, Bulgaria and Serbia. The new strategic focus is on creating a world in which sustainable energy, sustainable mobility and sustainable lifestyle become a reality for everyone. 

Brand and design are being completely renewed at all OMV touchpoints – from B2B (business to business) to B2C (business to consumer). The new design is also being implemented gradually at around 1,000 OMV filling stations which serve more than 650,000 customers every day. The new brand identity will be implemented also on fast expanding network of EV chargers eMotion. Digital touchpoints transformation to the new brand identity will start with OMV Group website new.omv.com and will continue with OMV MyStation and eMotion Apps servicing more than 1 million users across CEE. 

“At OMV Retail, the core part of our work is to keep people moving. And our goal is to continue to simplify and elevate servicing mobility by anticipating future needs and customer expectations and offering a range of innovative, sustainable, and digital solutions. Our new brand identity and tagline „Forward for Good" emphasize our company strategy, path of transformation and shows our future-oriented attitude“ – they say at OMV Serbia 

The visual identity from 1995 is being updated with a comprehensive brand strategy and branding. The core element of the new brand design is an iconic symbol that represents OMV’s direction as an integrated business across chemicals, fuels, and energy, anchored in sustainability and circularity. It represents continuous motion and progress, while building on its proud heritage and paving the way for tomorrow.  The colors, of the new brand design have a clear reference to the origins and history of the brand. However, the adaptation of the core color palette sets clearer accents and offers a future-proof and modern foundation in the digital area.